I have worked in digital marketing for more than 10 years, most of it running my own agency. For clients, I build websites and sales funnels, run Google and Meta ads, and handle SEO. That work now includes AI search, so a business shows up when someone asks an AI assistant for a recommendation.
I have also bought and promoted digital products as an affiliate. That is where I saw the problem this site exists to fix. A sales page shows the base price, but the real cost sits in the upsells, and too many reviews are written from the sales page alone.
The Tested Stack is how I fix that. I log in, use each product on a real task, add up every upsell, and publish a keep-or-skip call. If a product is wrong for you, the review says so, even when I could earn a commission from it.
What Edward is responsible for
Testing new digital products hands-on, writing the reviews, and building the Claude skills, under the method on How we test and the standards in our editorial policy.